If you want new clients, you need to communicate cleverly.
Only regular, clever public relations offering more than commonplace ad slogans will be effective in the long term. An editorial article is more powerful than an advertisement. Or do you think TV advertising is more credible than a test report by a consumer organisation?
Lorenz Kanzleimarketing offers you effective public relations and will raise your firm’s public profile:
1) By analysing your current position, profile and target groups and developing your individual strategy. Which industries and client groups do you want to address and in which regions? What does your firm offer that your competitors don’t?
2) By finding the relevant partners for your external communications. What kinds of media do your clients make use of? Regional newspapers, national trade magazines, or the Internet and social media?
3) By developing a plan of action together with you.
Because only concentrated measures have a powerful impact!
For this reason,
• We create an individual press distribution list and press kit for your firm.
• We carry out topic scouting and monitoring. What current topics could you offer expert knowledge to the press about? Use the advantage you have as a lawyer or tax consultant, dealing daily with clients’ problems. If a problem you’re currently solving for a client affects many other people, journalists will be interested.
• We contact relevant media and organise interviews for your firm. What current legal or financial topics could you speak on as an authority? Who might need you as an expert speaker when complicated legal or financial issues need explaining?
• We organise and moderate press appointments and press conferences.
• We write press releases, expert articles and your expert opinions and place them strategically with selected press outlets.
• We chase up editors and compile press clippings and press reviews.
• We create publications such as client mail-outs, newsletters, client magazines and flyers on select topics.