You can only do without marketing, if you can do without clients. Corporate design is the visualisation of your firm’s identity. It’s an essential element of marketing and a powerful factor in your enterprise’s competitiveness.
If you want new clients, you need to communicate cleverly. Only regular, clever public relations offering more than commonplace ad slogans will be effective in the long term.
You’ll only really reach clients by presenting yourself »up close and personal«. As a lawyer, tax consultant or auditor, you need to take the personal side of business seriously and get actively involved!
Your public image will only be consistent if it is appreciated and really lived within the firm; that’s why training for your management and team is a vitally important element of corporate marketing.